E-mail has become a major a part of the landscape now, and it’s hard to imagine life without it. It can say a lot for you, but it can also say a lot about you being part of the image you create of your business – so surely it makes sense to find ways of using it most effectively?
How do you want your business to be seen?
In the current climate, making sure your business projects the right business or corporate image can be vital to success. If you’re using either a free or ISP-provided service, your e-mail address will have the provider’s name in it – such as JohnSmith@hotmail.com.
But with an e-mail system that uses your own domain name – for example something like JohnSmith@SmithandSons.com – every client and contact will see you in a more professional light and this will strengthen your trading image and give more confidence to your potential customer to deal with you.
Registering your own Domain Name
To have and use your own domain name and email address does not have to be expensive or difficult to set up.
Depending on where you register your Domain name, the cost will vary. You could register a co.uk domain name for a cost from £2.99 per year and in some cases that will give you free email that can be forwarded to the email system that you prefer to use. You do not have to have a webiste
Websites can be hosted again for varying prices depending on your preferences, but the cost can be as low as £2.49 per month. Some ISPs providing hosting also provide simple website templates if you do not want to pay for building a website.
You can check domain name and hosting costs and options
Try a superior solution
There is a better system for managing e-mail, called IMAP, which allows you to access everything, anywhere – even your own responses sent from another location. This is the first step to true ‘business-class’ e-mail.
Combined with a sophisticated software solution, such as Microsoft Outlook, it enables you to more easily manage your communications and enjoy a host of innovative features. Among many benefits, you’ll be able to:
- Strengthen your identity with a dedicated domain name
- Have limitless, centralised access to all your e-mail activity
- Maximise your e-mail capability